It is a well-known fact that many, if not all, industries today rely heavily on advertisements to lure customers. Supposedly, this trend of heavy advertising could benefit you as the consumer because you are allowed to know everything about certain products – prices, track records, satisfaction rates, etc. Many of these advertisements, however, could make use of deceptive marketing strategies to promote products. Of course, advertisements would not mention any defects or any negative characteristics of their merchandise. And this would leave you, the end-user, in the dark on significant details.
Take for example the cellular shades (also know as pleated shades) you plan to purchase. Before you decide to spend your money on this kind of window shades, it is a must that you should know a lot about this product first. As there are so many styles, designs, and other innovative features of cellular shades you could experience setbacks instead of positive results.
Cellular shades are also called honeycomb shades. Fabrics, such as polyester and cotton blends, are usually the materials used in cellular shades since they can be permanently pleated. Fabrics also can achieve the cascading effect for which cellular shades are known for.
This type of shades is known for their multitasking ability; that is, they can do for you several things simultaneously. Aside from their visual appeal, cellular shades can also mute sounds coming from the outside. Cellular shades are energy-efficient, providing insulation to your interiors. How do cellular shades perform these tasks? This is through the innovative honeycomb structure.
Honeycomb structure is an engineering process that is widely used in various structural design requirements. Basically, honeycomb structure is utilized because it can withstand extreme stresses due to weight or other compressive elements. In window shades, honeycomb is primarily for directional air circulation and energy absorption. Honeycomb has the ability to trap air to tone down sounds as well as to efficiently limit transfer of heat or cold.
Shades, such as cellular shades, are window coverings that can only be drawn upward. You can raise them all the way up to allow more light in, or all the way down for maximum privacy. You can set them at midway, or however you want to suit your preference.
Cellular shades are available in a wide range of fabric materials. You can choose from sheer to translucent fabrics. Or go for the ‘heavier’ materials such as opaque, semi-opaque, room darkening, and blackout fabrics.
It is a well-known fact that many, if not all, industries today rely heavily on advertisements to lure customers. Supposedly, this trend of heavy advertising could benefit you as the consumer because you are allowed to know everything about certain products – prices, track records, satisfaction rates, etc. Many of these advertisements, however, could make use of deceptive marketing strategies to promote products. Of course, advertisements would not mention any defects or any negative characteristics of their merchandise. And this would leave you, the end-user, in the dark on significant details.
